SEO Newsletter for 06/22/2018

You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. View this email in your browser Here are the latest Brick Marketing Blog Posts from This Week: Excerpts: SEO is About More that Just On-Page Optimization SEO has changed a lot since the early days, and most of it has to do with how much more sophisticated things have become. The queries that search engine users make have change a lot, and so have the search engines. With all the algorithm advancements made after the past few years, the search engines themselves... View Article The post SEO is About More that Just On-Page Optimization appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Why SEO and PR Should Work Together In the past, it was possible to work on an SEO strategy independently from the rest of the marketing departments. However, over the past decade or so, search engines have changed greatly through several algorithm updates, such as Penguin, Panda, and the newest implementation of Google’s machine learning. The end result of these changes is that... View Article The post Why SEO and PR Should Work Together appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Top Reasons Why SEO is Slow One of the most important points that we try to make to prospective full service SEO clients is that SEO is a slow and sometime very long process.  It's not the kind of marketing tactic that's going to have immediate results or a quick ROI. The complete opposite is true. In fact, it can take... View Article The post Top Reasons Why SEO is Slow appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » It's Impossible to Put a Timeline on SEO Success When a potential client is interested in getting started with an SEO campaign one of the first questions that they ask is, "how long will it take for this to work?" Unfortunately, it's a question that's nearly impossible to answer, especially since a successful SEO campaign looks different to different people. While many understand the... View Article The post It's Impossible to Put a Timeline on SEO Success appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » SEO Program Elements That Won't Go Out of Style While most website owners know that SEO work is crucial today in order to improve their search engine presence and drive organic traffic, many are still hesitant to get involved too deeply. The SEO industry is known for its changing rules and best practices that generally coincide with search engine algorithm updates. Website owners don't... View Article The post SEO Program Elements That Won't Go Out of Style appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Copyright © 2018 Brick Marketing, All rights reserved. You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. Our mailing address is: Brick Marketing 101 Federal Street Suite 1900 Boston, Ma 02110 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list

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SEO Newsletter for 06/15/2018

You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. View this email in your browser Here are the latest Brick Marketing Blog Posts from This Week: Excerpts: Brand Strength Correlates with SEO Results It’s true that brand strength correlates with SEO results. You'll often hear SEO professionals talk about branded keywords vs. non-branded keywords. It's all fairly straightforward. Branded keywords include the brand, company name, branded products or services, etc. as part of the search term. Non-branded keywords don't include any mention of the brand, just what the searcher... View Article The post Brand Strength Correlates with SEO Results appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Local Search: Optimizing for "Near Me" Searches There's no question that search behavior has changed drastically since the advent of mobile search. People can now search whenever and wherever they might be. On the go searches have resulted in the "near me" search phenomenon and Google launching mobile-first indexing. For local businesses, it's more important than ever to follow local SEO best... View Article The post Local Search: Optimizing for "Near Me" Searches appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Use Keyword Data to Make On Page Improvements Despite what you might believe, keyword ranking data isn't the "be all, end all" SEO metric to track. That's because rankings fluctuate and vary depending on the device being used to search and the location and search history of the person searching. While overall organic traffic growth (and sales and leads from that traffic) over... View Article The post Use Keyword Data to Make On Page Improvements appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Search Engine Algorithm Proof SEO Tactics As website owners, it's true that much of our business success really is at the mercy of the search engines. Traditional marketing certainly still has its place in the marketing mix, but more often than not people are turning to the search engines when they are in need of a product or service. It's understandable... View Article The post Search Engine Algorithm Proof SEO Tactics appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » 3 Easy Ways to Enhance Your SEO Content The word is out: content is king. We've been hearing it for years but it's clear that website owners are finally getting behind the statement. Essentially, everyone is creating content. The problem is, a lot of this content is sub-par, at best, which means that there's still opportunity for your content to stand out. In... View Article The post 3 Easy Ways to Enhance Your SEO Content appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Copyright © 2018 Brick Marketing, All rights reserved. You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. Our mailing address is: Brick Marketing 101 Federal Street Suite 1900 Boston, Ma 02110 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list

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SEO Newsletter for 06/08/2018

You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. View this email in your browser Here are the latest Brick Marketing Blog Posts from This Week: Excerpts: Are You Building an SEO Pyramid or House of Cards? Back in the early days of SEO the SEO hierarchy of needs (based on Maslow's hierarchy of needs) went something like this: Content–> Keyword Research–> Onsite Optimization–> Link Building Website owners would create their website content, conduct keyword research using a keyword planning tool in order to determine what keywords should be targeted on each... View Article The post Are You Building an SEO Pyramid or House of Cards? appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » How Your Competitors Can Help Your SEO Campaign The best SEO campaigns are the ones built on research. The first step is to thoroughly research SEO best practice. You want to know what you should and shouldn't be doing before embarking on a campaign. Once you have a handle on this, it's a good idea to see what your competitors are doing. Not... View Article The post How Your Competitors Can Help Your SEO Campaign appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Sometimes It's OK to Ignore SEO Plugins (And Other SEO Tools) Here at Brick Marketing, we're really into WordPress. We use it on all of our sites and always recommend it to clients going through a re-design. At the very least, we recommend it for blogging since it's very user-friendly. To assist with SEO efforts, it's advisable to use an SEO plugin. Our favorite is Yoast.... View Article The post Sometimes It's OK to Ignore SEO Plugins (And Other SEO Tools) appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » How a PPC Campaign Complements an SEO Campaign Everyone today knows how the search engines work and that there are two sections on the search results page: paid listings and non-paid listings (PPC and organic). So as a business and website owner – where should you dedicate your time and resources? Obviously, we're an SEO firm so we'll strongly support SEO at all... View Article The post How a PPC Campaign Complements an SEO Campaign appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Technical SEO Best Practice Checklist The SEO best practices that you probably hear about the most include posting fresh, optimized content on your website regularly, looking for relevant linking opportunities, and sharing content in social media. What you might not hear about as often are technical SEO factors. No matter how great your content is or how many great inbound... View Article The post Technical SEO Best Practice Checklist appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Copyright © 2018 Brick Marketing, All rights reserved. You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. Our mailing address is: Brick Marketing 101 Federal Street Suite 1900 Boston, Ma 02110 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list

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