Wednesday, December 16, 2015

SEO Newsletter for December 16

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December 16, 2015

 

Now that SEO has been a prominent staple of a marketing program for quite some time, it's a lot less common for us to get leads from companies that have never done any SEO in the past. Most business and website owners have at least dabbled in SEO in some way, either by doing it in house or hiring an SEO firm. When we speak with a new prospect we always ask about the SEO that they've done in the past. 
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There are millions of blogs out there competing for readers' attention. Maybe they aren't all direct competition, but it's doubtful that you are the only blogger in your niche. People only have so much time to spend reading blog posts so what can you do to make sure that yours is one of them? The best way to improve click-throughs is to craft a blog post title that will catch their attention.
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Content creation doesn't come easy. It takes a lot of time, effort, and resources to create quality content. If you're investing so much in content, you obviously want to get the absolute most out of it. To some, the goal is to create content that will "go viral". Let's be honest here, of all of the content published on the web only a small fraction hits viral status. Getting your content to go viral might not be a realistic goal, but certainly a respectable amount of shares and links would be nice. So what can you do to increase the chances that your content will be shared?  

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An effective SEO campaign has several important elements - keywords, content, social media, and effective link building. Doing it the wrong way can hurt your efforts more than help. It is well worth the effort to make your campaign as effective as possible. The only problem is that it can feel stagnant after a while. 

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If you want to be successful with SEO, it's not the sort of thing that you can "half-you know what". You need to be fully committed from the onset of the campaign and pledge to keep things moving at a regular pace no matter what the results are looking like or no matter how frustrated you become. White hat SEO is a long term process, a tortoise/hare sort of situation. Slow and steady wins the race.

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Thursday, December 3, 2015

eSite: See The Results To Your Survey

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Well, the results are in!

First I want to thank everyone for taking the time to complete the quick 
survey!  As promised, here are the results!

However, before we get there, I want to let you know I'll be sending you 
information and conducting some training webinars around the main points
that came out of this Survey (Launching and Running an eCommerce
Store, SEO, Traffic and Getting Started).

If you have no interest in these topics please click the link below
to remove your email address from our systems:


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The last thing I want to do is send emails and information to people
that have no interest so if you're not interested in these topics PLEASE
unsubscribe here:


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Now, On to the results.....

As I mentioned, these 4 areas came out of the survey and will be what
I communicate with you about going forward:
- Launching and Running an eCommerce Store
- SEO (Free Traffic)
- Traffic (Paid and Social)
- Getting Started - moving beyond the "Getting Started" Phase

To keep it simple I did a copy and paste with the results and my thoughts 
below or you can download the PDF version here:  
http://esitesecrets.com/?p=7067. Read along for what I learned followed
by a conclusion and what I plan to teach and focus on.

WHAT YOU NEED HELP WITH IN 2016 SURVEY RESULTS

QUESTION #1:

If you look you will see that almost 90% said they are still working
and looking to grow their online business in 2016.  However, notice
that 41% said they are just getting started.  This “Getting Started”
phase is the most difficult phase and is extremely hard to move
to the growth phase.  I’ll have more on this point later.

QUESTION #2:

As you look over these responses you’ll see that 40% are looking to sell
products that are shipping to their customer while only 6% are interested
in an Amazon drop ship type of business. 

I find this interesting as an Amazon drop ship type of business is WAY easier
to start compared to a business where you have to ship products to a
customer and worry about returns and everything else.  Yes, there is far more
profit when you go direct to a customer.  We’ll talk more about these options
in a training webinar. 

This is interesting….. 22% want to build and grow their affiliate business.  There
is a lot of education needed here as affiliate marketing has changed a lot
through the years. 

QUESTION #3:

Yes, a lack of traffic will prevent the success of any online business.  Note
that over 41% said Traffic was the key issue.  Also note that over 20% said
they didn’t know where to start and another 15% said a lack of technical
knowledge was holding them back.  I would say these are close to the
same so that’s really over 35% stuck in the “Getting Started” phase. 

This confirms the answer to question #1!  2nd point, over 18% said “Other”. 
I read through the responses and over half (about 9%) are along the
technical issue or getting started line of thinking.  If you add that to the
“Getting Started” phase you’re at 44% that need help moving to the next
Phase.

We’ll have to do some Webinar based Teaching/Coaching. 

QUESTION #4:

Building on the #1 point from Question #3, the top answer was SEO (Free
Traffic).  This relates back to the lack of traffic issue we need to resolve. 
Facebook Ads and Video Marketing (Paid Traffic) came in at almost 20%. 
This is important as Facebook is becoming an quick, easy and cheap way
to get traffic….if you know what you’re doing!

Notice that “How to Build A Website” is 18% (think…Getting Started Phase)
and most of the “Other” responses where in this same thought so we’ll
count 9% out of the 12% from other to the “Getting Started” phase which
would now be 27% for “Getting Started”.  

QUESTION #5:

I wasn’t sure if I should include this question or not but a lot of people are
not teach and selling basic internet marketing services to local businesses
as their “Online Business”.   What they have found is all the years spent
trying to figure “this web thing” out is very valuable to a local Roofing
Contractor who knows nothing.

This was split about as evenly as you could make it. 

I sell marketing services to local businesses as well and what I might do is
provide some additional instruction in this area to see if there is any interest. 
If so, I’ll do more, if not….we’ll remove it from the training/instruction schedule.

CONCLUSION:

So where does this leave us?

Well, this better prepares me for the type of content you would find
interesting in 2016.  The last thing I want to do is take the time to craft an
email, review a product, plan and conduct a training webinar and no one
be interested.

Look for an email from me as we start to move in this direction!

~ Wesley

eSite

.


eSite

P.O. Box 660675-36055
Dallas, TX
75266
US

affiliatemarketing202@gmail.com
972-521-6121

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Monday, November 23, 2015

eSite: Need Your Help - 5 Question Survey - What You're Looking For From Me in 2016

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WOW, I can't get over the number of people that have already completed the survey!
https://www.surveymonkey.com/r/SMT6W7C

If that's you......thank you so much for answering these 5 questions....awesome stuff!

If you haven't answered these 5 questions and I would like to ask for your help.  I'm 
trying to plan and prepare for 2016 and I want to make sure I only send you the content
you're actually interested in receiving.  If you don't want to hear from me again then 
Please click this unsubscribe link: 


If you no longer wish to receive communication from us:
Cancel

To update your contact information:
Update

You will be forever removed from my list and will not hear from me again!

If however, you're wanting to learn and grow your online business in 2016 then please
invest 2 minutes and answer these 5 questions. 
https://www.surveymonkey.com/r/SMT6W7C

I'll use your responses to shape my content and training to help you succed online.

NOTE: I'll share the results with everyone that completes the survey.

To your success!

~ Wesley

----------------Forwarded eMail ----------------------

I need your help!

As we get closer and close to the end of the year and I start to plan I want to make
sure I'm providing you the content and information you find valuable.  To do that I
have created a quick 5 question survey:  https://www.surveymonkey.com/r/SMT6W7C

If you can give me 2 minutes of your time and tell me what you would like to hear
from me in 2016 that would be AWESOME!  I've had all types of online businesses
(Products, Services, Software, Info, Membership, etc) and I could share information
that helped my business break-through in any of these areas but if it isn't an area
of interest to you then what's the point.

So, if you can spare 2 minutes I'll return the favor and share with you what everyone
voted was important for 2016: https://www.surveymonkey.com/r/SMT6W7C

Enjoy your weekend!

If you're in the USA then Happy Thanksgiving!!!!

~ Wesley

eSite


eSiteSecrets.com

P.O. Box 660675-36055
Dallas, TX
75266
US

affiliatemarketing202@gmail.com
972-798-7573

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