Brick Marketing SEO Newsletter for December 16

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December 16, 2014 SEO Is Long Term...So Are You Willing to Wait   Just the other day I was talking with a client whose site was hit by a penalty after they made drastic changes to the content on their homepage. They recently (within the last two weeks) reverted back to the old content in hopes that would undo the penalty. Just the other day they emailed me, asking why their site hasn't rebounded yet. And how long would it take for the link building (that we just started mind you) to help grow their organic presence past their old ranking point. I had to remind this client that just because you make a change on your website today, it might be days, weeks, or even months for Google to recognize and count those changes for or against your site. They rewrote that content back in January and the penalty came down in March (possibly in conjunction with a Panda update), so if it took a few months for the negative effects to hit why would the positive come any faster? CLICK HERE TO READ MORE  Think Like a PR Pro to Earn Links   The term link building will still be used in SEO circles, however the nature of link building has changed. It's more about link earning as opposed to link building now. That's because the best links that you can have pointing to your site are the ones that occur naturally. It's not about a website owner or the SEO team that they hire placing a link on a site. It's about a site owner, on their own and without any money passing hands, deciding that another website is relevant enough and informative enough to link over to.   CLICK HERE TO READ MORE 5 Key Analytics Metrics to Monitor SEO Success When getting started with an SEO campaign one of the first things that should be done is getting Google Analytics set up on your site if it's not already. It's a fairly simple process and it's free information straight from the almighty Google. Without Analytics data it can be difficult, if not impossible to see the full picture in terms of how an SEO campaign helps to improve website performance. CLICK HERE TO READ MORE     The Potential Fallout of Cutting Back on Facebook Posts    Marketers know that Facebook marketing isn't as easy or straightforward as it should be. Ideally, the process would be simple. You create a company page, share status updates via that page, and those updates show up in the News Feeds of people that have "Liked" you. But this is Facebook, and they are known for making things more difficult. The News Feed isn't just a stream of updates from people or pages that you have liked.   CLICK HERE TO READ MORE 5 Qualities of the Best Guest Blog Posts   Guest blog posting might not be the SEO link building tactic that it once was, but that's actually a good thing! It's weeding out the low quality "just for links" posts. The people/businesses that have kept guest blog posting in their content marketing strategies are doing it for the right reason, to gain visibility. CLICK HERE TO READ MORE Connect With Brick Marketing:

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The Google Force Field

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December 11, 2014 The Google Force Field When you live and breathe SEO like we do it's easy to forget that most business people, both big and small, don't play in the SEO sandbox at all. We often get asked questions that to us seem like, "well, duh," but to a small business owner or even a VP of Marketing that never delved into SEO before, it's a legitimate concern or query. CLICK HERE TO READ MORE     Bing Believes in "Unkown" Links   In a May blog post about SEO myths, Bing flat out said, "You want links to surprise you. You should never know in advance a link is coming, or where it's coming from. If you do, that's the wrong path. Links are part of the bigger picture. You want them, but you want them to be natural." To me, that means that Bing, much like Google, only wants site owners to earn links naturally. That means you don't ask for it, you don't build it, you don't trade for it, you don't pay for it (even if it's legitimate, like a partnership); you have no hand in creating it.   CLICK HERE TO READ MORE How Much Traffic is that Blog Really Worth?   In July 2012 this client's blog pulled in 3,416 visitors. Two years later that number hit 14,892! That's more than a 400% increase in traffic to the blog over a two year period. How exactly did we grow traffic to the blog so substantially in such a relatively short amount of time? CLICK HERE TO READ MORE  True Facebook Promotion is No Longer Free    One of the most important places to market your business today is via social media. No matter who your target audience members are, there's a good chance that they are using social media to some extent and most people are logging into at least one social account on a daily basis.There's evidence that the younger generation may be moving away from Facebook but let's face it, it's still the social media powerhouse for now.   CLICK HERE TO READ MORE Reasons Why Your Content Isn't Getting Shared   There are many reasons to be creating content on behalf of your business. Content informs your target audience and establishes your business as a thought leader in the industry which generates trust. This is the top goal of content, but another goal of content should be to get it shared. Content that is shared in the form of links on other web pages or within social media helps to improve your SEO efforts. If you have a respectable social media following but notice that your content is getting very few shares, or maybe even no shares, you might be doing something wrong.   CLICK HERE TO READ MORE Connect With Brick Marketing:

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Brick Marketing SEO Newsletter for December 9

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December 9, 2014 Is Your SEO Firm a Disaster Waiting to Happen? Over the last few years Brick Marketing has talked with many site owners who have burned by their SEO firms. Some were paying a monthly "maintenance" fee but no work other than pulling keyword ranking reports was getting done. Others would go months without hearing from their SEO firm, even if they just had a simple question. And worst of all, a few were actually penalized because of black hat or outdated link building activities their SEO firm had done. CLICK HERE TO READ MORE     How Is Your Audience Searching?   One of the biggest mistakes a site owner or marketing manager can make when it comes to their SEO is assuming they know how their audience is searching. While you can certainly make a few educated guesses, you can't just blindly target various keywords and search queries if you don't have the data to back it up. For instance, you might offer "small business accounting services" because technically, any company with fewer than 500 employees can qualify for many U.S. Small Business Administration programs.   CLICK HERE TO READ MORE Does Your Website Have a Clear Focus?   When we receive an inquiry from a prospective client, the first thing we do is take a look at their website since that's where we'll be spending the majority of our time. If it's not almost immediately clear what the company does or what products they sell, we already have hesitations about working with them. That's because we've found that the clients that often have the most SEO success are the ones that specialize in one niche and the website is built to support that. A website that focuses on one specific thing is straightforward. CLICK HERE TO READ MORE  Responding to Comments is Part of a Social Marketing Campaign    There is so much more to a social media marketing campaign than merely setting up the company page and adding a bio and maybe a few pictures. Yet that's all that so many companies do! A company social media page needs to be an active and engaging entity. That means that it needs to be updated often with useful and informative posts.   CLICK HERE TO READ MORE Guest Blog Posting Tips to Keep You Out of Trouble   Not too long ago guest blogging was a popular SEO link building tactic. Write a guest post for a website, include a link back to your site, and improve your link portfolio. It was a "win win" scenario. The website that published the guest post was getting content to keep the site active and the guest author was able to get a link back.  CLICK HERE TO READ MORE Connect With Brick Marketing:

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