 Over the last few years Brick Marketing has talked with many site owners who have burned by their SEO firms. Some were paying a monthly "maintenance" fee but no work other than pulling keyword ranking reports was getting done. Others would go months without hearing from their SEO firm, even if they just had a simple question. And worst of all, a few were actually penalized because of black hat or outdated link building activities their SEO firm had done. CLICK HERE TO READ MORE |
 One of the biggest mistakes a site owner or marketing manager can make when it comes to their SEO is assuming they know how their audience is searching. While you can certainly make a few educated guesses, you can't just blindly target various keywords and search queries if you don't have the data to back it up. For instance, you might offer "small business accounting services" because technically, any company with fewer than 500 employees can qualify for many U.S. Small Business Administration programs. CLICK HERE TO READ MORE |
When we receive an inquiry from a prospective client, the first thing we do is take a look at their website since that's where we'll be spending the majority of our time. If it's not almost immediately clear what the company does or what products they sell, we already have hesitations about working with them. That's because we've found that the clients that often have the most SEO success are the ones that specialize in one niche and the website is built to support that. A website that focuses on one specific thing is straightforward. CLICK HERE TO READ MORE
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There is so much more to a social media marketing campaign than merely setting up the company page and adding a bio and maybe a few pictures. Yet that's all that so many companies do! A company social media page needs to be an active and engaging entity. That means that it needs to be updated often with useful and informative posts. CLICK HERE TO READ MORE |
 Not too long ago guest blogging was a popular SEO link building tactic. Write a guest post for a website, include a link back to your site, and improve your link portfolio. It was a "win win" scenario. The website that published the guest post was getting content to keep the site active and the guest author was able to get a link back. CLICK HERE TO READ MORE |
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