Brick Marketing SEO Newsletter for October 7

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October 7, 2014 Getting Out of Your Link Building Rut    Every marketing manager or site owner in charge of link building is bound to find themselves in a link building rut sooner or later. Since Google has made building "natural" links so much harder than it used to be, finding new and valuable link building opportunities is more like looking for the proverbial needle in the haystack than ever. Everyone has bad days where they feel burnt-out; the passion is gone, the inspiration is waning, and the thought of building another link make your stomach hurt a little bit. You're in a link building rut.   CLICK HERE TO READ MORE    Are You Really Ready to Publish that Blog Post?   Blogging has become an important component of online marketing and SEO and what's great about it is that is has essentially leveled the playing field for companies that are trying to build their brand up online. Any company can set up a blog on their website and publish content to be shared with their target audience. Sure, it still requires a portion of the marketing budget to set the blog up and pay writers, but it's a lot cheaper than other forms of marketing and advertising and it can actually generate results. CLICK HERE TO READ MORE  Tips for Creating Link Friendly Content   When it comes to links for SEO purposes, it's become more about earning links as opposed to building them. The majority of inbound content links that a company creates on their own behalf including guest blog posts/articles, online press releases, infographics, etc. should now include the nofollow tag and be free of any keyword anchor text linking, which at one point was the focus point of linking for SEO purposes. In order to generate natural inbound links (links created by others) it's necessary to create and post great content (typically in the form of blog posts) on your own site.   CLICK HERE TO READ MORE How to Get More Website Visitors From Social Media Social media is an important part of an online marketing strategy today. The goal of marketing is to gain exposure among target audience members in order to improve sales. No matter what industry you are in, your target audience is using social media in some form or another, which means that it's necessary to have a social media presence on behalf of a business.   CLICK HERE TO READ MORE   Avoid a One Size Fits All Content Marketing Strategy   The focus of an online marketing campaign today should be on inbound marketing and providing target audience members with information on your business when target audience members want this information. This information on the web comes in the form of content. If you are continually sharing high quality content with your target audience members they will view you as an authority on the topic and you will be able to earn their trust.   CLICK HERE TO READ MORE   Follow Brick Marketing!

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How Often Are You Checking Webmaster Tools?

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October 2, 2014 How Often Are You Checking Webmaster Tools?    Google Analytics is the industry go-to when it comes to monitoring your website activity and measuring online marketing efforts. Website owners can find a wealth of information, for free, including the number of visitors to the site, traffic sources, entrance keywords, and more within a specified time frame.   CLICK HERE TO READ MORE    Who is Linking to You?   While the rules of link building have changed dramatically, it's still incredibly important that site owners and marketing managers know exactly who is linking to them and their online properties. You need to know who is linking to you so you can remove bad links as quickly as possible and leverage those high-quality links as far as you can! CLICK HERE TO READ MORE  Setting Up Goals in Google Analytics   Obviously driving more organic traffic to your website is a huge goal for any SEO program, but driving more traffic only matters if it's the RIGHT traffic. And the right traffic needs to convert! More website managers look primarily at closed sales to determine success, but there are a lot of micro-conversions you can track along the way to see how well your new organic traffic is converting. CLICK HERE TO READ MORE Social Advertising is Different Than Search Advertising Two of the top places for your company to be found on the web are the search engines and social media. This is where people spend the majority of their time online. Unfortunately, having a website and having social media profile pages doesn't always mean that your target audience is going to quickly find them. The search and social spaces are full of competitors and other noise, which means that in some cases it's necessary to invest in advertising in these spaces in order to gain an advantage.  CLICK HERE TO READ MORE   Put Together a Winning Content Marketing Team   When developing a content marketing strategy, it's often better to take a team approach as opposed to an individual approach if possible. In a very small company, sometimes there might only be one person that can handle content responsibilities. However, if you have more than a few people on your staff it makes sense to get everyone involved in content marketing efforts.   CLICK HERE TO READ MORE   Follow Brick Marketing!

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Brick Marketing SEO Newsletter for September 30

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September 30, 2014 Keyword Rankings Can't Be Promised    If you're in the market to hire an SEO provider and you're looking for someone that's going to tell you the keyword rankings that they'll be able to achieve for you, you're not looking for the right kind of SEO provider. SEO providers that adhere to the search engine guidelines and practice white hat SEO will never make such promises. Why? Because it's just not possible to do so. Here's what Marios Asexandrou of STEAK's Search Marketing recently had to say about the topic in an interview. CLICK HERE TO READ MORE    What Are Your SEO Numbers YoY?    Since SEO is such a long term process, it's important that you take in the big picture when trying to measure the impact of your work and evaluate your SEO success. Month over month you might not see much growth in terms of organic traffic or link earning, but comparing three months to three months, or even year-over-year, you get a better sense for how much of an real impact your SEO program has had on your website. CLICK HERE TO READ MORE  Keep Your Old Website Alive When Redesigning Your Site   Recently I was searching for some specialized products on the internet and saw what looked like a promising site on my search engine results page. I clicked on the link hoping that this would be the last stop on my search and to my chagrin; I was presented with an "under construction" site. While the header on the page had the company logo and information, there was no content expect for a small type written message. CLICK HERE TO READ MORE Increase Your Chances of Showing up in the Facebook News Feed It seems like it should be straightforward. Someone finds your business on Facebook, hits "Like" and then your content appears in their News Feed. After all, by hitting the "Like" button a user is willingly opting in to see your posts. Unfortunately, it's not as easy as it seems. See, Facebook has this thing called "EdgeRank" which is its algorithm for determining what shows up in a user's feed. CLICK HERE TO READ MORE   Cast a Wide Content Net to Increase Sales and Traffic   One thing you need to be careful of when it comes to content marketing is getting into a content marketing rut, where you post and share your content to only a select few places over and over again. It's recommended to create blog posts on your site and share them on your Facebook, Twitter, LinkedIn, and Google+ pages, but if that's all you are doing you are limiting your exposure. This is especially true since not all of your social followers are even going to see what you post.   CLICK HERE TO READ MORE   Follow Brick Marketing!

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