Brick Marketing SEO Newsletter for March 25

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Brick Marketing SEO Newsletter www.BrickMarketing.com March 25, 2014  Let Your Audience Choose How They Want to Interact with You No one can deny that long-term impact of social media interactions. Although a lonely tweet might not result in an immediate sale, that tweet might be the first step in the long series of interactions your brand has with a member of your target audience who ultimately becomes a customer. But although big social networks like Facebook and Twitter have millions of users, that doesn't automatically mean that each platform is perfect for your brand or your audience.   CLICK HERE TO READ MORE  Consider the B2B Sales Cycle When Measuring SEO Success During initial conversations with potential new SEO clients we always try our best to convey that an SEO strategy is built for the long term. A client might not see much movement within the first few months, or even within the first year if it's a competitive niche. New clients often claim that they "get it", launch into the new campaign, and then within a few months the questions start coming. "Why hasn't my ranking improved for such and such keyword?" "How come my visitors aren't trending upward yet?"   CLICK HERE TO READ MORE Filling in the Content Void I came across this great post by Julie Joyce on Search Engine Land about using the YouTube keyword tool as a way to find link building opportunities. As Julie says; Never mind the awesome fact that you can get keywords and easily import them into Google AdWords for your PPC campaigns. What's really fantastic for me is that you can generate the truly random and crazy search terms that help you find those hidden gems on the Internet - the sites that might not yet be inundated with link requests or spammed up with paid links. You can find a void and fill it. CLICK HERE TO READ MORE 3 Reasons Your Organic Growth Has Flat Lined Obviously every site owner, and their SEO partners, would like to see a steadily upward increase in organic traffic once they get their SEO campaign underway. While you need to give things a few months to take hold and build momentum (remember, just because you make changes to your site that doesn't mean Google recognizes them instantly), seeing nothing but a plateau is a hard pill to swallow, especially when you've been doing all the "right" things.   CLICK HERE TO READ MORE Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service Search Engine Optimization (SEO) Solutions  SEO Management for B2B Websites Full Service White Hat Link Building Solutions          For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

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Bigger Isn't Always Better When it Comes to SEO

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Brick Marketing SEO Newsletter www.BrickMarketing.com March 13, 2014  Bigger Isn't Always Better When it Comes to SEO Many small business owners feel like if only they had a bigger budget and a bigger team they could really make huge strides with their SEO campaigns. But thousands of businesses are one-man-shows or two-man teams at best, and their SEO "budget" is really whatever funds they can pull together to invest in a custom blog design, a few industry associations, and maybe to sponsor a local event. I've spoken with plenty of site owners over the years who think the bigger brands must have it made! All they have to do is throw money at SEO and watch their rank and organic visitor count rise, right? But not even the biggest brands in the world can guarantee SEO success.Benjamin Spiegel has worked with some of the world's biggest brands, but he has found that having a big name and budget doesn't always equal big SEO success. CLICK HERE TO READ MORE  Nofollow Links Will Generate Traffic Links are what make up the entire architecture of the web. Users click from link to link during their browsing experience and the search engine spiders also maneuver the web by crawling from link to link in order to index pages that will appear as search results for related keyword search terms.   CLICK HERE TO READ MORE Grow Your Online Authority with Real-Time Social Interactions I'll admit that I am one of the many business owners out there who like to think that there are more than 24 hours in a day. I always hope I can get more done in a day than I really end up pushing through and unfortunately one of the easiest things to shuffle around to the back burner is social interactions. Thanks to social media management tools like HootSuite it's incredibly easy to schedule out updates days, weeks, or even months in advance. While this is a huge relief for me because I know that something will be going live every day, it also means that sometimes I don't make give as much priority to real-time social interactions as they deserve. As social media expert Greg Finn pointed out, site owners and marketers need to; Hustle & interact. We are in an age where shortcuts and tricks don't exist. Join G+ Communities, post great content, make schedules and stick to them and you'll be surprised.   CLICK HERE TO READ MORE What You Must Have Before Pitching Guest Content An essential component of an SEO link building strategy today is content. Websites that are worth getting links from aren't just going to link over to your site for no good reason. You'll have to give something to get something (in this case, a link) in return. In many cases, specifically in the B2B sector, what a site is looking for is great content that is going to improve the quality of the site and help to achieve more traffic. CLICK HERE TO READ MORE Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service Search Engine Optimization (SEO) Solutions  SEO Management for B2B Websites Full Service White Hat Link Building Solutions          For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

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Brick Marketing Newsletter for March 11

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Brick Marketing SEO Newsletter www.BrickMarketing.com March 11, 2014  How Trade Shows and Social Media Work Together As marketing strategies become more complex and utilize different tactics it's necessary for all of these tactics to come together to form one integrated campaign. Trade show marketing has long been a B2B marketing staple. For some organizations trade shows may even take up most of the marketing budget if there is a high ROI. Trade show marketing is considered to be a traditional form of marketing a business whereas social media is still somewhat "new" but that doesn't mean that the two can't work together or should be operated in separate silos. Utilizing social media should now be a component of an overall trade show marketing campaign. Social media can be used before the actual event to generate interest in the event. Share how you are preparing for the event and what your role at the trade show will be.   CLICK HERE TO READ MORE  The Untapped SEO Potential of Content For those of us that adhere to a white hat SEO approach, guest blogging was never just about link building. Yes, links are a valuable side-effect of writing for a popular and respected website, but those links drive something even more valuable than SEO points-they send targeted traffic to your website. Personally, I'd much rather have a handful of well-trafficked links that send visitors to my site than dozens of links buried in the depths of the Internet. CLICK HERE TO READ MORE Clean Up Your SEO Before It's Too Late SEO clean up doesn't work like spring cleaning. You need to do it whenever it's necessary as opposed to only once a year. Because the search engines are constantly tweaking their algorithms and the rules are always changing, an SEO campaign needs to evolve over time as well. This means cleaning out and cleaning up any old SEO tactics that may no longer be useful (and may even be harming your site) and changing your mindset so that the approach that you take is in line with what the search engines want to see.   CLICK HERE TO READ MORE Some SEO is Better Than No SEO Every business website, no matter the industry or how big or small the company is, should be investing in SEO in some way, shape, or form. Think about the user behavior of your target audience. If they aren't already using your services, how are they going to find out about you? In today's business environment if a customer or client wasn't referred to you by a trusted friend, family member, or colleague, there's a good chance that you were found via the search engines. Forget about the Yellow Pages, the search engines are the primary destination for business information today. CLICK HERE TO READ MORE Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service Search Engine Optimization (SEO) Solutions  SEO Management for B2B Websites Full Service White Hat Link Building Solutions          For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

Forward This Email to a Friend that is Interested in SEO! This email was sent to sragen.news@gmail.com by newsletter@brickmarketing.com |   Update Profile/Email Address | Instant removal with SafeUnsubscribe™ | Privacy Policy. Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110

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