You Do Not Own Your Social Profiles

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Brick Marketing SEO Newsletter www.BrickMarketing.com September 26, 2012 You Don't Own Your Social Profiles Every now and then I come across a blog post or article recommending that website owner ditch their company website in favor of their Facebook profile page. The argument is that Facebook is really the driving force behind your consumers' online actions, so why waste your time on a website when your audience is always hanging out on social networks? While having a Facebook, Twitter, LinkedIn (for B2B businesses) and Google+ account is incredibly important, site owners can't rely on their social profiles to keep their online brand alive. The main reason-you don't really own your social profiles.  Think of Facebook like a giant apartment complex and your brand page like one of the many, many apartments. When you move in you agree to abide by certain terms and conditions. If you fail to abide by those rules, the landlord (Facebook) has the right to kick you out. They dictate if you can paint the walls, how many guests you're allowed to have over at one time, pets or no pets-and at the end of the day they still own the apartment; you're just renting and they aren't required to renew the lease if they don't want to. Now, in the real world everything inside the apartment would still belong to you even if the landlord did kick you out. However, in the world of Facebook you don't have that luxury. All your content, your fans, your conversations-everything is the property of Facebook. If they delete your page (for whatever reason) you lose everything.    CLICK HERE TO READ MORE VISIT THE HELPFUL RESOURCES BELOW: Boston SEO Workshop Training on October 10, 2012 - Register Now!   Automate Your Sales and Marketing  Learn how to generate customers with Facebook in HubSpot's free ebook!  Learn Social Media from Industry Experts, Starts 9/27/12 - More Info!  Black Hat SEO Tactic to Avoid: Duplicate Content Google is quick to point out that "Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results." However, the algorithm is far from perfect, no matter how many tweaks Google's engineers are making, and you don't want to risk your site getting penalized for duplicate content, even if it wasn't malicious.Here are a few ways that Google recommends site owners can proactively avoid a duplicate content issue on their site CLICK HERE TO READ MORE Improve Local Link Building with These Tips If you cater to a local audience, it's important to dedicate time to local link building. Local link building efforts not only tell the search engines where you are located and who you are trying to target, but also help generate valuable traffic to your website. CLICK HERE TO READ MORE Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service Search Engine Optimization (SEO) Solutions  White Hat SEO Link Building Services  SEO Workshop Trainings  For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

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Brick Marketing SEO Newsletter for September 24

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Brick Marketing SEO Newsletter www.BrickMarketing.com September 24, 2012 Are You Using Anchor Text Correctly? Anchor text (the visible text of a hyperlink on a webpage) serves more than one purpose. Obviously, it's much better from a user experience standpoint. If you wanted to reference another webpage and included the full http:// web address every time, especially within the middle of a sentence or paragraph, it would look terrible. But that's not the only reason to use them. Anchor text also serves an important search engine optimization purpose.  What's important to note is that the search engine spiders can read the anchor text and use that information to determine what that page that is linked to is about. So many businesses make the mistake of linking to the anchor text link "click here" or "read more here", etc. This tells the search engine spider absolutely nothing about that page and is a missed opportunity. In order to help the search engine spiders better understand what it is that you offer and index your site more accurately, use keywords that you are targeting as the anchor text.      CLICK HERE TO READ MORE VISIT THE HELPFUL RESOURCES BELOW: Boston SEO Workshop Training on October 10, 2012 - Register Now!  Automate Your Sales and Marketing  Learn how to generate customers with Facebook in HubSpot's free ebook!  Learn Social Media from Industry Experts, Starts 9/27/12 - More Info!  Incorporate Long Tail Keywords into the Mix Perhaps one of the biggest indicators of SEO success is whether or not the correct keywords are chosen to target throughout the campaign. These keywords will be used throughout on site content and within every additional piece of content that is published on the web (articles, press releases, blog posts, etc.) If you target the wrong keywords, it will attract the wrong audience, and won't improve your conversion rate. That's why the keyword research process is so essential. It's important to understand a user's intent when they are searching online for what you have to offer.  When selecting keywords, there are two types to choose from. Broad keywords are the ones that have the highest search volume, but are also the most competitive. Niche keywords are more specific, and therefore have less competition. These niche keywords are also referred to in the SEO community as long tail keywords because they include two or more words within the keyword phrase. CLICK HERE TO READ MORE The Best Directories for SEO Directory submission has long been a standard SEO practice. There are thousands of free directories out there to submit to and each provides a link back to your website. However, Google is starting to de-index many of these free directories. When Google tweaks its algorithm, it is attempting to think more and more like a human Internet user. Do people actually visit these free directories to find information? Probably not. Submitting a site to a free directory helps create a diverse link portfolio, but Google certainly isn't weighing these links heavily. Does that mean that directory submission is no longer worthwhile? Not completely. The key is just to submit to the right directories. CLICK HERE TO READ MORE Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service Search Engine Optimization (SEO) Solutions  White Hat SEO Link Building Services  SEO Workshop Trainings  For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

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eSiteSecrets - Singapore Web Hosting – How Far Has it Come

Singapore Web Hosting - How Far Has it Come.
http://esitesecrets.com/articles/1762/1/Singapore-Web-Hosting--How-Far-Has-it-Come/Page1.html

Singapore web hosting has come along way and it really has come about
not because of some technical urge to improve, but because more and
more people require dedicated region centric solutions to their online
needs.

Previously, most of the companies here would often piggy back on web
hosting services in the USA and EUROPE, which meant that they did not
have 100% reliability in their services as they should.

One thing you need to understand is that one of the most important
things about a good web hosting service is the need to have
reliability and the ability to fix any problem on the spot.
Read more...> http://esitesecrets.com/articles/1762/1/Singapore-Web-Hosting--How-Far-Has-it-Come/Page1.html

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eSiteSecrets.com

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