Brick Marketing SEO Newsletter
www.BrickMarketing.com
| September 14, 2011 |
| Don't Rely on One Source of Web Traffic |
|  White hat SEO dictates that you take a blended approach to your link building. A diverse and consistent link building campaign demonstrates to the search engines your commitment to branding your site and building your online presence. It is important to make sure that your site isn't flagged for trying to spam or "cheat" the algorithm in order to artificially boost your own ranking. But that isn't the only reason it is important to diversify your link building.
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| Keep Your Social Media Strategy Simple |
|  Social media marketing has moved out of the "Let's try it and see what happens" phase and has matured into a powerful marketing tool. With millions upon millions of users across wide vast spectrum of social networking sites (not just the Big 3 of Facebook, Twitter and LinkedIn), companies turn to social media to help them connect with their consumers on a new level, build their online brand presence, create a company voice and more. While most companies (big and small) realize that they have to be involved with social media in some way, many are still fine tuning the details. One of the biggest problems that I have seen with social media marketing is that companies try to take on too much at a time, and end up drowning in the social networking sea.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
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